Why Consumers Believe Celebrity Endorsements

March 2nd, 2008 → 11:49 pm @ Jordan McAuley

I just finished reading Pat O’Bryan’s new book, “Your Portable Empire” about how to make money anywhere while doing what you love. In it, Pat has an interesting perspective on celebrity endorsements: “When you see an athlete promoting an automobile, you’re seeing a psychological principle in operation. “In your mind, you may already have a [...]

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