February 22nd, 2010 → 9:39 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: “In 1930 fallen market shares and the Great Depression gave R.J. Reynolds an opportunity to spark change. They began to experiment with fear marketing, claiming, “More Doctors Smoke Camels Than Any Other Cigarettes.” Sounds healthy to me. In a time when health impacts [...]
