Dan Kennedy on Celebrity Endorsements

March 1st, 2010 → 10:33 am @ Jordan McAuley

“Celebrity endorsement bears risk — ask Accenture about Tiger. Or Juice+ about O.J. Simpson.
But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency. I have had the very good fortune over year of having copywriting/advertising/marketing projects with use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, [...]

Blog & Ideas

Porn Star Sasha Grey for PETA

January 8th, 2010 → 11:27 pm @ Jordan McAuley

Porn Star Sasha Grey is PETA’s newest celebrity spokesperson.
People for the Ethical Treatment of Animals frequently uses (and goes up against) celebrities to get attention, but this is a new low.
To her credit, Sasha is trying to become a mainstream actress. She recently appeared in director Steven Soderbergh’s The Girlfriend Experiment.
First Tiger Woods and now [...]

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