Associate the Known to the Unknown

March 10th, 2010 → 10:16 am @ Jordan McAuley

“There is real persuasion power in connecting a new idea that is not known or easily understood to something that is very familiar and trusted by your prospect.
Not only is association a linking tool from the known to the unknown, it is also a tool used to link something new or improved with someone we [...]

Blog & Observations

LeBron James For McDonalds

February 1st, 2010 → 5:00 am @ Jordan McAuley

The Tiger Woods scandal hasn’t kept McDonalds from hiring celebrities to endorse its fast-food chain. Last week McDonald’s signed a multi-year partnership deal with basketball star LeBron James.
According to the WSJ’s “McDonald’s Bets James Won’t Make False Step“:
“McDonald’s said Thursday that its new relationship with Mr. James will kick off with his appearances in a [...]

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