Do Celebrities Help Social Media Campaigns?

March 17th, 2010 → 1:20 pm @ Jordan McAuley

Marcus Peterzell, Managing Director of Fathom Communications told DM News: “Yes. We all listen when celebrities speak. Why? They are famous, rich and most often attractive, so they must know what they’re talking about. That’s how they got famous in the first place, right? The truth is that paid celebrity endorsements are proven marketing vehicles. [...]

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