March 22nd, 2010 → 11:07 am @ Jordan McAuley
In the new book Fascinate, Sally Hogshead says: “Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers. Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore [...]
February 28th, 2008 → 11:50 pm @ Jordan McAuley
Everyone knows that celebrities live in the largest houses, drive the fastest cards, eat in the finest restaurants, wear the latest fashion designs, and play with the latest gadgets. So it’s no surprise that when Oprah says, “I love these sheets!” or when Hilary Duff is photographed wearing a shirt that says “Pop Princess,” we [...]
February 17th, 2008 → 12:00 am @ Jordan McAuley
This just in* from New York Magazine about how Celebrity Leverage can affect real estate: “The beaux-arts townhouse on East 62nd Street had been on the market for at least two years, its asking price varying from $31 million to $35 million. However, ‘It wasn’t getting any traffic,’ says listing broker Lee Summers of Sotheby’s [...]
