March 22nd, 2010 → 11:07 am @ Jordan McAuley
In the new book Fascinate, Sally Hogshead says: “Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers. Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore [...]
February 1st, 2010 → 5:00 am @ Jordan McAuley
The Tiger Woods scandal hasn’t kept McDonalds from hiring celebrities to endorse its fast-food chain. Last week McDonald’s signed a multi-year partnership deal with basketball star LeBron James. According to the WSJ’s “McDonald’s Bets James Won’t Make False Step“: “McDonald’s said Thursday that its new relationship with Mr. James will kick off with his appearances [...]