How Kleenex Became Famous

February 4th, 2010 → 10:20 am @ Jordan McAuley

Ever wonder how Kleenex became a household name? The Minneapolis Star Tribune tells this story: With cotton supply short in 1914, a substitute was urgently needed for surgical bandages used in World War I battlefields and in hospitals. The Kimberly-Clark company developed a remarkably absorbent cotton-like wadding called Cellucotton. Cellucotton took the place of cotton [...]

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