March 22nd, 2010 → 11:07 am @ Jordan McAuley
In the new book Fascinate, Sally Hogshead says: “Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers. Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore [...]
February 12th, 2010 → 1:25 pm @ Jordan McAuley
“Kim Kardashian, a reality TV celebrity famous for being famous (and for a particular anatomical attraction) has 500,000 fans on Facebook and 2.6-million followers on Twitter. I give Carl’s Jr. restaurants kudos for attempting to leverage this existing (key word: existing) media platform. They’ve signed Kim to hawk their new salads… beginning with a live, [...]