February 22nd, 2010 → 9:39 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: “In 1930 fallen market shares and the Great Depression gave R.J. Reynolds an opportunity to spark change. They began to experiment with fear marketing, claiming, “More Doctors Smoke Camels Than Any Other Cigarettes.” Sounds healthy to me. In a time when health impacts [...]
February 15th, 2010 → 9:48 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: In 1986 actors, sports heroes, and other icons appeared in TV commercials and shouted, “Don’t mess with Texas!” One of the first commercials featured two Dallas Cowboy football players, Ed Jones and Randy White, picking up trash on the side of the road. [...]
