February 20th, 2010 → 1:25 pm @ Jordan McAuley
“Celebrity has two sides to it. I continually say to people that in many cases they miss the boat by not linking real celebrities, be it Hollywood or sports, to their products, services and businesses. I think this is a woefully underused opportunity and there’s abundant evidence that it makes all the difference in the [...]
February 15th, 2010 → 9:48 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: In 1986 actors, sports heroes, and other icons appeared in TV commercials and shouted, “Don’t mess with Texas!” One of the first commercials featured two Dallas Cowboy football players, Ed Jones and Randy White, picking up trash on the side of the road. [...]
