March 15th, 2010 → 10:36 am @ Jordan McAuley
“Why is this important? First, because nothing gets attention like celebrities. Nothing.
From any and every demographic, be they rich investors and CEO’s or the “you might be redneck” crowd at the trailer park. Second, because it is reassuring to clients that you are hanging out with famous and important people. You are accepted as the [...]
March 1st, 2010 → 10:33 am @ Jordan McAuley
“Celebrity endorsement bears risk — ask Accenture about Tiger. Or Juice+ about O.J. Simpson.
But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency. I have had the very good fortune over year of having copywriting/advertising/marketing projects with use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, [...]
February 20th, 2010 → 1:25 pm @ Jordan McAuley
“Celebrity has two sides to it.
I continually say to people that in many cases they miss the boat by not linking real celebrities, be it Hollywood or sports, to their products, services and businesses. I think this is a woefully underused opportunity and there’s abundant evidence that it makes all the difference in the world.
You [...]
February 12th, 2010 → 1:25 pm @ Jordan McAuley
“Kim Kardashian, a reality TV celebrity famous for being famous (and for a particular anatomical attraction) has 500,000 fans on Facebook and 2.6-million followers on Twitter.
I give Carl’s Jr. restaurants kudos for attempting to leverage this existing (key word: existing) media platform. They’ve signed Kim to hawk their new salads… beginning with a live, online [...]
