March 2nd, 2008 → 11:49 pm @ Jordan McAuley
I just finished reading Pat O’Bryan’s new book, “Your Portable Empire” about how to make money anywhere while doing what you love. In it, Pat has an interesting perspective on celebrity endorsements: “When you see an athlete promoting an automobile, you’re seeing a psychological principle in operation. “In your mind, you may already have a [...]
February 28th, 2008 → 11:50 pm @ Jordan McAuley
Everyone knows that celebrities live in the largest houses, drive the fastest cards, eat in the finest restaurants, wear the latest fashion designs, and play with the latest gadgets. So it’s no surprise that when Oprah says, “I love these sheets!” or when Hilary Duff is photographed wearing a shirt that says “Pop Princess,” we [...]