KIRKUS DISCOVERIES:

“In Celebrity Leverage, publicity professional Jordan McAuley offers tips on tapping celebrity power to sell one’s product or self. Like it or not, we live in a celebrity culture. Stars dominate, so why not ride their coattails for some personal benefit by getting your product associated with an appropriate celebrity?

It is McAuley’s intention to guide readers toward getting their product into celebrity hands, and/or obtaining low-cost or free celebrity endorsements. Like most folks, celebrities enjoy free stuff, writes the author, but you must have a quality product — professionally packaged and delivered — to have a chance of catching a star’s eye.

McAuley presents intelligent, insider advice on matching product with celebrity, plus simple-sounding but effective information such as using FedEx over UPS, as FedEx radiates importance. He provides a variety of sources for celebrity contact information, notably his website, though to his credit the author doesn’t stint on providing his competitor’s information.

He explains the value of gift baskets and samples, along with interviews with people who successfully used his approach. Producers are always looking for free products to use in their films, and their information is public. McAuley also notes that celebrities and their impersonators are for hire, though this gets to the heart of the matter — money talks. It costs money to give your product away, money to get a spot at a gift suite, money to hire a PR firm and money to have Brad Pitt at your event rather than Betty White.

Yes, readers can start at the bottom — generate email lists, write a blog, get a speaking engagement at the local Rotary Club to build their brand and self-publish rather than attempt to go through more traditional publishing routes. Instead, McAuley advocates that readers take advantage of these celebrity-access loopholes, but notes that laying the groundwork and perseverance are key. Rome, or the next trendy product, wasn’t built in a day.

Bouncy and optimistic, this unusual advice may well yield a slice of celebrity gold.”

– KIRKUS DISCOVERIES
Nielsen Business Media

“People want to be like their heroes, so if their hero says they like something, they’ll follow suit. ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity’ delves into how businesses get these all powerful celebrity endorsements for their products and getting their products well known. With many tips that are not stated in advertising in getting a celebrity on board, ‘Celebrity Leverage’ is a guide that should not be missed for businesses who want to get their product moving quick.”

- Midwest Book Review