Special One-Time-Only Offer!
“Eavesdrop On The Secret Conversations Of
13 Top Celebrity Leverage Experts Sharing Their
Previously Unreleased, Unedited Secrets…”
You’ll get INSTANT ACCESS to…
Celebrity Leverage Insider #1:
Jordan McAuley
“How To ‘Celebrity-ize’ Your Business
No Matter What Business You’re In!”“It’s Getting Harder And Harder To Stand Out
From The Competition Unless You Use
‘Celebrity Leverage’ In Your Business…”Listen in as media coach Tsufit grills Celebrity Leverage author Jordan McAuley about more creative ways to profit from Celebrity Leverage.
You’ll discover:
- How pick the right celebrities for business tie-ins
- How to contact celebrities on your own
- How to get celebrity contact information
- How to approach celebrities in person, by mail, & phone
- The top mistakes most people make when trying to contact celebrities
- When to take “no” for an answer — and when to keep following up
- How to get past gatekeepers
- The best ways to make your packages stand out so they get noticed and opened
- How to charm and befriend assistants, secretaries and gatekeepers so they’ll pass your message along
- How to use the celebrity causes to help promote your business
- How to get celebrities to endorse your book
- Creative ways to get your products on hit TV shows and in blockbuster movies
- Plus much more!
Celebrity Leverage Insider #2:
Sydney Biddle Barrows
“How To Re-Invent Yourself
No Matter Where You Came From!”With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted – and shockingly, it wasn’t sex!
The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate – they make us feel good about ourselves. We all buy fantasies everyday – from a car dealership, a spa, a realtor.
The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how. Through racy examples and entertaining anecdotes, discover how to:
- Unearth your prospects’ unspoken expectations so you can create a sales design that delivers the goods
- Figure out what business your customers want you to be in – and how to reverse engineer it so your customer actually receives that experience
- Be selective and attract affluent customers where price is not a barrier
- How to create sales choreography to take control of your prospect
- Quickly establish your clients’ trust – lessons from a business where trust is hard to come by
- Plus much more!
Celebrity Leverage Insider #3:
Craig Hirschfeld
“How To Hire A Celebrity For Your Event…
WITHOUT Getting Ripped Off!”“Hiring A Celebrity To Appear At, Host, MC,
Take Photos, Or Sign Autographs At Your Event
Is Not Nearly As Difficult as You Might Think…”In this interview, celebrity appearance agent Craig Hirschfeld reveals how to hire a celebrity for your event, without getting ripped off!
Even if you’re a bit apprehensive about hiring a celebrity (you shouldn’t be), this CD will walk you step by step through everything you need to know to ensure your event is a smashing success!
You’ll discover:
- How to save money by not having to pay hotel and travel expenses
- Why you should never call the celebrity’s agent directly — and who to call instead
- Why the celebrity you want to is probably not the best choice — and how to pick one who is
- The most important question you should always ask before hiring a celebrity for your event
- Low-cost alternatives when you can’t afford to hire a big star
- What charities and nonprofits need to know before hiring celebrities for events
- How to raise a lot of money by hiring celebrities for events
- Creative ways to save money on the celebrity’s fee
- How to negotiate the lowest appearance rate possible to get the best price
- How to make sure the celebrity doesn’t offend or insult your audience
- The ins and out of dealing with appearance fees and contracts
- How to make sure the celebrity agrees to a meet and greet, photo opportunity, autograph signing, etc.
- Why hiring a lesser-known star may be better than hiring a well-known celebrity
- How to make sure your event is memorable for your guests
- How to ensure the celebrity you hire is easy to work with
- How to keep extra costs from adding up
- How to handle the celebrity you hire if he or she becomes demanding
- How to hire affordable celebrities your audience will love
- How to leverage the celebrity’s appearance into valuable marketing and publicity for your business
- How to pick a venue for your event that’s best for both the celebrity you hire and your guests
- Indoors vs. outdoors — what works best for celebrities?
- Plus much more!
Celebrity Leverage Insider #4:
Susan Harrow
“How To Get Featured By Oprah,
O Magazine & Get Booked On
OWN: The Oprah Winfrey Network”
“These techniques apply to getting
on all TV shows, not just Oprah’s.”You’ve seen her on CNBC’s The Oprah Effect. Now Susan Harrow is here for a full hour to share everything she knows about getting featured by Oprah, in O Magazine, and on OWN: The Oprah Winfrey Network.
Oprah may be ending her talk show, but there are still plenty of opportunities to get on Oprah. You’ll even learn how to get on the Oprah & Friends Radio Network!
You’ll discover:
- The #1 thing you must do if you want to get on Oprah
- Oprah’s 4 hot buttons — these will almost always get her producers’ attention
- The 2 most important things Oprah producers look for in guests
- What it really takes to get on Oprah
- What steps you need to take to get featured by Oprah
- What Oprah producers look for the most (this is very different from other producers)
- The characteristics you should have within yourself before trying to get on Oprah
- How to increase your chances of getting on by angling your ideas and expertise
- The #1 thing you must never do when speaking to an Oprah producer — do this and you will definitely not get on
- How to find topics Oprah is looking for right now
- How to get Oprah to help or feature your charity or nonprofit
- How to package your product before you submit it to O Magazine
- How to create compelling sound bites that will get the attention of Oprah producers
- Sample pitches from people who got on Oprah
- How to create stories around your business or your product to get Oprah’s attention (she loves stories!)
- How Oprah producers find experts and how to position yourself so you’re in front of them
- What you must have on your Web site before Oprah producers will book you as a guest
- How to pitch Oprah producers directly (one of Susan’s clients got called back in an hour and another in 5 minutes!)
- The most important thing you must say when an Oprah producer calls and how to pass this “audition”
- How to get valuable feedback from an Oprah producer you can use to improve your pitch for other shows
- The #1 tip for when you actually get on the show so you’ll get invited back again and again
- How to media train yourself or how to find a good professional
- How to pitch your product to O Magazine
- Plus much more!
Celebrity Leverage Insider #5:
Jake Halpern
“How To Profit From Our Culture’s
Obsession With Celebrities”“The media is obsessively covering celebrities right now.
Tie your product or service to a celebrity, and you’ll have a
much better chance of getting media coverage…”In this interview, NPR commentator and Fame Junkies author Jake Halpern reveals how to profit from our culture’s obsession with celebrities…
You’ll discover:
- Why our culture is so obsessed with celebrities
- Why people want to near the famous, be famous, and are obsessed with fame
- Why our brains are actually “hard-wired” to zone in on celebrities for survival
- What you can learn from Jake about how to make your product a #1 best-seller (his book Fame Junkies was on the New York Times Best Seller List plus profiled on The Today Show, CNN, 20/20, in The Wall Street Journal, Entertainment Weekly, Esquire, Psychology Today, Newsweek, and more
- Why celebrities really help products sell
- The psychology of fame and how it can help your business
- How to make yourself into a micro-celebrity to get tons of major media coverage
- Plus much more!
Celebrity Leverage Insider #6:
Amy Stumpf
“How To Get Your Products In
Weekly Celebrity Magazines, On
Hit TV Shows & In Blockbuster Movies!”“How to get free product placement is
untouched territory — be one of the first to take advantage…”On this CD, product placement expert Amy Stump reveals how to get your products recommended in celebrity magazine gift guides like People, InStyle, Us Weekly, and more.
Think about it — readers don’t want to see the same products by the same brand-name stores being covered in celebrity magazines month after month. The magazine editors are looking for unique, original products to cover. This interview reveals how to get yours included!
You’ll also learn how to get your products featured on hit TV show and in blockbuster movies… for FREE – NOT by paying for product placement!
You’ll discover:
- How to get your product spotlighted in celebrity magazines
- How to know what product editors are looking for right now
- How to write a pitch letter and press release that will get the product editor’s attention
- The best way to put images together for the best shot at getting coverage in celebrity magazines
- Secrets for communicating with magazine editors so they respond well to you and your product
- When to pitch editors for the best chance of getting coverage
- How to get celebrity magazine gift guides to print your Web site, price, and ordering information
- How to find producers of movies and TV shows who need your products right now for sets, wardrobe, craft services and more
- How to get your food and beverage products donated to craft services on a set in exchange for on-air screentime
- How to best publicize the fact that your product was featured in a movie or on a TV show
- Plus much more!
Celebrity Leverage Insider #7:
Rebecca Lightsey:
“How To Get Your Products In
Celebrity Gift Bags!”“By strategically aligning your products with trend-setting
influencers, your brand is introduced to mass audiences
with elevated hype and VIP status…”When compared with traditional advertising, this inventive form of branded entertainment gives you instant credibility that simply can’t be bought. Celebrity obsessions is at an all-time high — take advantage of it now! In this interview, you’ll learn everything you need to know about how to get your product or service included in celebrity gift bags at events that take place every night all across the country.
You’ll discover how to:
- How to get your products and services in celebrity gift bags
- How to make sure your product gets selected by the gift bag committee
- How far ahead you need to submit your product to make sure its selected
- What products work best for which events
- How to get celebrities to contact you after the event for additional purchases
- Real-life stories and examples of companies who placed their products in celebrity gift bags
- Plus much more!
Celebrity Leverage Insider #8:
Gavin Keilly:
“How To Get Your Products In
Celebrity Gift Suites!”“Now you can get your products or service in the
hands of 50-75 celebrities in one evening…”Celebrity gift suites and lounges are set up at major award shows and events. This is where the celebrities who attend the event get to go before or after for free products. In exchange, the companies at the gift suite get photos of all the celebrities holding or wearing their product, plus testimonials, endorsement opportunities, feedback, and more.
In this interview, Gavin Keilly of GBK Productions in Beverly Hills reveals everything you need to know about how to get your product or service included in celebrity gift suites and lounges and how to maximize the publicity you get from being included.
Gavin organizes celebrity gift suites for the Oscars, Emmys, Golden Globes, Super Bowl, MTV Awards, American Music Awards, Sundance Film Festival, celebrity fundraisers, and more.
Celebrities LOVE gift suites! In fact, it’s one of the best sure-fire ways to get your product exposed to 50-75 celebrities in one evening, with guaranteed photos, media exposure, and more…
You’ll discover:
- The pros and cons of celebrity gift suites vs. gift bags
- How to get multiple photos of each celebrity holding or wearing your product within 24 hours
- How to best use these photos in your marketing and publicity (on your Web site, in press releases, at your trade show, etc.)
- Why you should display photos of celebrities with your products at your trade show booth
- How to get media coverage of celebrities with your product in Us Weekly, InStyle, InTouch, People, Entertainment Weekly, Extra, Access Hollywood, TV Guide, TMZ, Tyra Banks Show, USA Today, OK, The Hollywood Reporter and more.
- How to make sure only the celebrities get your product and not assistants, publicists, etc.
- How to get food and drink products in celebrity gift suites
- How to get celebrities to sign your product for display in your store or to auction off for charity and media coverage
- How to match your products to the best events for maximum coverage
- The secret to getting a celebrity to become a spokesperson for your business, product or service
- How to get endorsements from celebrities about your product in person at the gift suite
- How to get celebrities to model your product, clothing, jewelry, etc. — this beats paying models hands down!
- What gift suites look for when choosing products — and how to make sure your is selected
- How far in advance you need to submit your product for consideration
- Plus much more!
Celebrity Leverage Insider #9:
Donna Cutting:
“How To Deliver Red Carpet Customer Service
For Increased Referrals & Repeat Business…”“Donna Cutting Interviews Companies That
Serve Celebrities About Their Customer Service
Practices — And Reveals Them To You On This CD…”Donna Cutting, President of ShowStopping Solutions and author of The Celebrity Experience, is a nationally recognized expert in employee morale, caring, personalized customer service and the human side of business.
In this interview, customer service coach Donna Cutting reveals how to deliver red carpet customer service to your customers for increase sales and retention.
You’ll discover:
- How to give your customers a celebrity experience so they’ll tell everyone they know about your business, product or service
- How to deliver red carpet customer service
- What companies do to lure celebrities and keep them happy
- Easy action ideas for giving celebrity customer service
- Differences in the service celebrities receive vs. the public
- Creative ways to say “yes” to your customers instead of “no”
- Examples of companies on Donna’s “Celebrity Experience Hall of Fame” and what you can learn from them
- How to deliver red carpet customer service over the phone
- Ways to treat your employees like stars to increase you bottom line
- 3 ways you can start providing red carpet customer service right now
- Plus much more!
Celebrity Leverage Insider #10:
Dan Janal:
“How To Become A Celebrity Expert
In The Media For Instant Star Power..”“You may not become as famous as
Britney Spears or Madonna, but anyone
can become a celebrity expert in your field…”Dan Janal was on the PR team that launched America Online, has worked on PR campaigns for IBM, AT&T, Reader’s Digest and American Express, wrote one of the first books on Internet marketing in 1995, and has spoken everywhere from Beijing to Budapest and taught at Stanford and Berkeley about marketing and publicity.
In this interview, Dan reveals how to become a celebrity expert in your field so the media will want to cover you and your business again and again.
You’ll discover how to:
- Why it is so important to become an expert in your field
- How to get reporters to contact you instead of you having to pitch them
- How to dominate your niche as the celebrity expert in your field
- How to make publicity fun instead of a cold-calling pain
- Sneaky ways to get your Web site linked to from major media
- How to bypass the media and still become a celebrity expert
- How to use blogs to become a celebrity expert
- How to use publicity for marketable credibility
- How to use YouTube to get free publicity
- How to really use article marketing to become an expert in your field
- Plus much more!
This Is A One-Time-Only Special Offer!
It would cost you at least $500.00 to hire just one of these experts for an hour, and most of them are not available.
If you were to hire a publicist, it would cost you $5,000 to $20,000 per month on retainer.
Granted, you’re not getting one-on-one access with these recordings, but you are getting a TON of information not found anywhere else.
These recordings are worth $297 as a package deal, but you won’t pay that.
Upgrade your order right now, and you’ll get them all for just $197 $97!
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Reach for the stars,
Jordan McAuley, Author
Celebrity Leverage
P.S. This is a one-time-only special offer! Upgrade your order now before this page goes away and you lose your chance to save over 50% on these 10 secret, unedited Celebrity Leverage Insider Audio Interviews!
