“Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers.

Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore a vial of ex-husband Billy Bob Thornton’s blood around her neck. Yep, that’s vice for you.)

Shock jock Howard Stern wouldn’t be as shocking without his use of the alarm trigger, knocking listeners off-kilter and causing that “did he seriously just say that?” reaction. Then there’s Rush Limbaugh, about whom the New York Times wrote, ‘The fact that he purposefully antagonizes people is part of the draw.” Finally consider Dr. Laura Schlessinger, the conservative commentator, who attracts millions of viewers as well as truckloads of hate mail. And with fame comes not only hate mail but also tabloid covers. Think of Kim Kardashian, Kathy Griffin, Hugh Hefner.

Commentators, journalists, and talk show hosts have to be fascinating, or they won’t have an audience: Arianna Huffington, Bill O’Reilly, Glenn Beck, Sean Hannity. No one tunes in for tame opinions.

Politicians can earn tremendous support from one group, and denunciation from others: Sarah Palin, Rudy Giuliani. Ann Coulter. Reverend Al Sharpton. Al Franken.

In fashion, think of larger-than-life personalities such as Isaac Mizrahi, Betsey Johnson, or Tom Ford. Business leaders such as Richard Branson and Warren Buffett. Musicians such as Madonna, Eminem, Kurt Cobain, Keith Richards, and Sean Combs. The sports world brings us Dennis Rodman, Kobe Bryant, John McEnroe, Barry Bonds, and Andre Agassi.”

Which triggers are YOU using to persuade and captivate? Find out at sallyhogshead.com/fscore

http://www.freepublicity.com/superstars/

He’ll be talking about things you can do right away to score more media coverage like:

* What Andrea did to get on Fox News

* A clever thing Robert Kiyosaki did to catapult sales for his best-selling book “Rich Dad Poor Dad”

* Publicity strategies you can glean from watching Donald Trump, Suze Orman and Dr. Oz

You’ll learn some great stuff so I hope you can make it.Go here now to register:

http://www.freepublicity.com/superstars/

You’ll also learn:

* Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and even get offered your own TV show (think Dr. Phil)

* How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field

* 3 things Donald Trump does to speak in compelling sound bites

* How Jennifer became a regularly featured lifestyle expert on Fox News and CBS’ The Early Show as well as scoring coverage in hundreds of print media outlets including O The Oprah Magazine, Redbook, Us Weekly, Success and Entrepreneur

* Why most authors and experts fail to make the leap from just getting local publicity to scoring national publicity

* Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you

* The Book Plus Strategy and how an unknown self-published author used it to become a regular on radio, making a 6-figure income doing phone interviews

* The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products

Again, to register for tonight’s webinar:

http://www.freepublicity.com/superstars/

Hope this helps!

“Yes. We all listen when celebrities speak. Why? They are famous, rich and most often attractive, so they must know what they’re talking about. That’s how they got famous in the first place, right?

The truth is that paid celebrity endorsements are proven marketing vehicles. Even though we all know the spokesperson took a nice check for the ad, it somehow still resonates with many consumers.

With the growth of social media, everyone has a soapbox. All you need is a laptop. We can now get instant product reviews and opinions on just about anything. However, it’s not necessarily the case that we trust the opinion of nonpaid consumers more than we trust celebrities.

Younger consumers, especially teens, are still heavily influenced by names they know and love, and they are by far the most frequent users of social media.

Celebrities always catch our attention first. Therefore, they by default have more reach and are becoming very savvy in promoting brands organically, so we actually believe they wear that watch or drink that beer. Social media has made celebrities seem even more authentic and accessible, making them an even surer bet to marketers.

Consumers who read “personal” Tweets or Facebook posts, as opposed to a print ad they know someone paid for, perceive that celebs are the real deal and people they can connect with.

In the end, they still have the voice and influence, and we continue to listen.”

From any and every demographic, be they rich investors and CEO’s or the “you might be redneck” crowd at the trailer park. Second, because it is reassuring to clients that you are hanging out with famous and important people. You are accepted as the kind of folks you associate with. Three, because it may stimulate pass-along or referral-producing conversation… “hey, look what my guy’s up to — and here’s what he says about…”

Of course, you immediately think you have no opportunities like this, cannot afford to contact yourself with celebrities and that this doesn’t apply to you, and you’re wrong on all three counts. In fact, just for demo, I’ll hand you a “free use of celebrities” just about anybody can use, even you! Let’s assume I send you an envelope with full-color photos of, say, Paris Hilton, Hugh Hefner next to a Playboy bunny, Sarah Palin, George Clooney and me, with the headline: What Do Paris, Hef, Sarah, George and Dan Have in Common?

– will I grab your attention? Arouse your curiosity? Get you to open the envelope? Easily done. By anybody. It is, as example, something frequently done with photos or lists of celebrities who all wear hearing aids, in advertising or direct-mail for that product. And there are plenty of other opportunities to connect yourself with as well as create your own celebrities.

I have said it before and say it again: if you are failing to connect yourself, your products, your business with celebrities, you are failing to take advantage of an important, reliable and readily available abstention-getting and selling tool — so, if you leave good tools in your bag unused, you really have no right to complain about any unsatisfactory results, do you?”

- Dan Kennedy’s No B.S. Marketing Letter

Want to be interviewed on top TV shows like CNN, 48 Hours, The View, Fox News and the Today Show?

Would you like to get written up in major national publications like People, Newsweek, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, or the New York Times?

I’m writing you today about a unique chance to get more publicity in America’s biggest media outlets by attending my friend Steve Harrison’s National Publicity Summit, April 28 to May 1st in New York City. This is a one-of-a-kind conference where you’ll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.

To ensure everyone gets enough one-on-one time with the media, Steve is only admitting 100 attendees, so go here now for the details or risk missing out:

http://www.NationalPublicitySummit.com

Having a face-to-face meeting with an editor or producer dramatically increases the chances they’ll write about you — or put you on their show!

When I attended the National Publicity Summit, I got to have lunch with four producers from The View — one who had been with Barbara Walters for 20 years!

Here are some success stories from the Summit:

* Ron & Lisa Beres were booked on the Today Show

* Steve Shapiro was the subject of a big story in O: the Oprah Magazine after meeting a writer at the Summit

* Lauri Loewenberg appeared on The View and Good Morning America

* Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts he got at the Summit

* Kelly McCloskey used what she learned to get booked on Oprah

* Barry Spilchuk was interviewed on Fox News within just 5 hours of meeting the producer at the Summit!

* Sandy Clemmons got written up in Money Magazine and TV Guide — all from meeting journalists face-to-face at the Summit.

Again, only 100 attendees will be admitted, so if you’re at all interested in attending the Publicity Summit go here now:

–> http://www.NationalPublicitySummit.com

Not only is association a linking tool from the known to the unknown, it is also a tool used to link something new or improved with someone we like, admire, or respect.

For example, do you remember when Michael Jordan did commercials for underwear? What does he know about underwear that you or I don’t? That’s right, nothing. Michael Jordan is simply someone that a lot of people like, admire, and respect.

Companies will pay millions of dollars to get a famous celebrity to endorse their product hoping that the consumers (you) will want to be just like him — “just like Mike.”

- From the book “Covert Persuasion” by Kevin Hogan and James Speakman

http://www.TheBigSecretToGettingPublicity.com

There’s nothing like getting some major publicity to make sales soar for whatever you’re promoting.

In the publishing world, an appearance on a top national TV show like Oprah, Today, Good Morning America, The View or an article in a major publication like Time, Newsweek, People or the New York Times, can propel a book to the bestseller list almost overnight.

But scoring publicity hits in major media outlets like those isn’t easy.

There is however one big secret, which if you know and use, will dramatically increase your chances of getting coverage in the biggest magazines, newspapers and radio/TV shows across the country.

No, the secret isn’t about writing the world’s greatest press release or press kit.

No, the secret isn’t about having a great publicity idea or hook (although that’s important too).

Nor is the secret about hiring a high-priced PR firm (though every top publicity knows and practices this secret).

In fact, the chances are good nobody has ever told you about the secret — but once you understand and put it to work, you’ll find it much easier to get big-time media coverage.

To discover this secret, go here now and watch the video:

http://www.TheBigSecretToGettingPublicity.com

But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency. I have had the very good fortune over year of having copywriting/advertising/marketing projects with use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, audio, video, online) — including football legend Fran Tarkenton; sitcom parents like Alan Thicke, Florence Henderson, Judith Light; soap stars like Gloria Loring and Victoria Principal; icons like Art Linkletter and ‘Lonesome George’ Gobel; business celebrities like Lee Iacocca.

I can tell you, from perspective of one of the highest paid direct-response copywriters in the world, that I much prefer writing copy to be “said” by a celebrity than a non-celebrity.

- Dan Kennedy, Look Over Dan’s Shoulder

Every move was choreographed, even their love lives, and even when they weren’t on the red carpet they were red-carpet ready. Those days are long gone. The celebrities of today, the ones who are making it huge by connecting with their fans, whether on the screen or online, are all about keeping it real and being themselves.

No matter how big or small you want to go, your authenticity will be at the root of your appeal and is what will keep people coming to your site and spreading the word about your personal brand, service, or whatever you are offering.”

- Gary Vaynerchuk, CRUSH IT!

‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity’ delves into how businesses get these all-powerful celebrity endorsements for their products and getting their products known.

With may tips that are not stated in advertising in getting a celebrity on board, ‘Celebrity Leverage’ is a guide that should not be missed for businesses who want to get their product moving quick.

- James A. Cox, Editor-in-Chief
The Midwest Book Review