“People want to be like their heroes, so if their hero says they like something, they’ll follow suit.

‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity’ delves into how businesses get these all-powerful celebrity endorsements for their products and getting their products known.

With may tips that are not stated in advertising in getting a celebrity on board, ‘Celebrity Leverage’ is a guide that should not be missed for businesses who want to get their product moving quick.

- James A. Cox, Editor-in-Chief
The Midwest Book Review

I just finished reading the new book Blogging Heroes by Michael A. Banks.

If you’re thinking about starting a blog (or you already run one), it’s a must read.

In the book, Michael interviews 30 of the world’s top bloggers. One of them is Kristin Darguzas of ParentDish, a blog about parenting.

Here’s what she says when Michael asks here what the most popular subject matter on her blog is:

“Ironically, our celebrity section. People say they don’t want to read about celebrities, and yet the topic continually gets the top page views.

They always say, “Don’t write about them… we are sick of hearing about Britney Spears” — but Britney is always a top search item on our blog.”

How can you tie celebrities into what you’re writing (blog posts, press releases, books, etc.)?

I just finished reading Pat O’Bryan’s new book, “Your Portable Empire” about how to make money anywhere while doing what you love.

In it, Pat has an interesting perspective on celebrity endorsements:

“When you see an athlete promoting an automobile, you’re seeing a psychological principle in operation.

“In your mind, you may already have a relationship with the athlete.

“If he tells you to buy a certain automobile, he sets up a quandary for you:

“To retain your relationship with the athlete, you have to believe what he says.

“If you use your critical thinking ability to question what he’s saying, you run the risk of losing your relationship with the athlete — and you value that relationship.”