February 23rd, 2010 → 1:11 pm @ Jordan McAuley
“People want to be like their heroes, so if their hero says they like something, they’ll follow suit.
‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity’ delves into how businesses get these all-powerful celebrity endorsements for their products and getting their products known.
With may tips that are not stated in advertising [...]
March 29th, 2008 → 11:43 pm @ Jordan McAuley
I just finished reading the new book Blogging Heroes by Michael A. Banks.
If you’re thinking about starting a blog (or you already run one), it’s a must read.
In the book, Michael interviews 30 of the world’s top bloggers. One of them is Kristin Darguzas of ParentDish, a blog about parenting.
Here’s what she says when Michael [...]
March 2nd, 2008 → 11:49 pm @ Jordan McAuley
I just finished reading Pat O’Bryan’s new book, “Your Portable Empire” about how to make money anywhere while doing what you love.
In it, Pat has an interesting perspective on celebrity endorsements:
“When you see an athlete promoting an automobile, you’re seeing a psychological principle in operation.
“In your mind, you may already have a relationship with the [...]
