In the new book Fascinate, Sally Hogshead says:

“Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers.

Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore a vial of ex-husband Billy Bob Thornton’s blood around her neck. Yep, that’s vice for you.)

Shock jock Howard Stern wouldn’t be as shocking without his use of the alarm trigger, knocking listeners off-kilter and causing that “did he seriously just say that?” reaction. Then there’s Rush Limbaugh, about whom the New York Times wrote, ‘The fact that he purposefully antagonizes people is part of the draw.” Finally consider Dr. Laura Schlessinger, the conservative commentator, who attracts millions of viewers as well as truckloads of hate mail. And with fame comes not only hate mail but also tabloid covers. Think of Kim Kardashian, Kathy Griffin, Hugh Hefner.

Commentators, journalists, and talk show hosts have to be fascinating, or they won’t have an audience: Arianna Huffington, Bill O’Reilly, Glenn Beck, Sean Hannity. No one tunes in for tame opinions.

Politicians can earn tremendous support from one group, and denunciation from others: Sarah Palin, Rudy Giuliani. Ann Coulter. Reverend Al Sharpton. Al Franken.

In fashion, think of larger-than-life personalities such as Isaac Mizrahi, Betsey Johnson, or Tom Ford. Business leaders such as Richard Branson and Warren Buffett. Musicians such as Madonna, Eminem, Kurt Cobain, Keith Richards, and Sean Combs. The sports world brings us Dennis Rodman, Kobe Bryant, John McEnroe, Barry Bonds, and Andre Agassi.”

Which triggers are YOU using to persuade and captivate? Find out at sallyhogshead.com/fscore

How would you like to have a movie video trailer for your products and services?

I’ve been testing Killer Sales Video templates created by Chris Willow, and they really are fantastic. He has several different video trailers to choose from. You simply select the one you like, fill in a short form, and he does the rest! He even gets your video back to you the next day, which is amazing considering how complex these videos are to create.

Check out this sample Killer Sales Video movie trailer from Chris Willow:

Here’s our video for Celebrity Leverage:

Transcript:

OK, recently in my inbox were two new books that I really appreciate receiving from some friends of mine. And these books are ones that I think will be useful to you if you’re interested in the sort of  things we talk about here at the Scott Fox Show.

First of all was this one, Seth Godin’s new book, Linchpin. Seth Godin is a genius in online marketing. This man has more good thoughts on online marketing in weeks than most people have in years. His blog is a must-read in the online marketing space, and I’d encourage you to buy his new book, Linchpin as well.

Now I haven’t read it yet, because I just got it. This is an advance copy. I worked with Seth on a charity venture last month and I made a donation to his charity, so he sent me this early. I’m excited to read it. I wanted to show it to you to help him build some suspense and anticipation for it, it will be out next week. Linchpin, from my brief scan of it, sounds like what we talk a lot about in my Click Millionaires Personal Success Forum.

Linchpin is about as you can see here on the cover, are you indispensable? The new economy is more about making yourself valuable and making your indispensable and having the confidence to base your career on that. Rather than taking orders from other people, you step out on your own a bit or at least take charge of your career in a way that can help you grow with this new economy.

So I’m really looking forward to reading this and I think you should probably check it out too. It’s available at Amazon and at bookstores nationwide. Seth is a smart guy. His last book, Tribes, was a major inspiration to me. And I’m even in that book. In the inside cover there’s a picture of me. This one I’m really excited about thanks again Seth for sending it to me I look forward to reading this and will get back to you with more information.

In fact if you have comments about this one, leave a comment below and let me now what you think about it. I’d love to get a dialogue going because I think the themes Seth addresses here, well he’s gone a long way from being a pure marketing guy to being more and more of leadership and personal development guru. That’s a lot of what we talk about at Click Millionaires so I’d like to hear what you think about this book.

Now the other one I want to alert you to just came out yesterday, another advance copy a friend of mine wrote, Jordan McAuley. Jordan McAuley has a new book called Celebrity Leverage. Jordan’s a guy that’s a very smart marketer, I actually did a podcast with him last year. You can find that at ScottFoxRadio.com. Jordan is the guy that runs the Celebrity Black Book and the Contact Any Celebrity Web site.

He’s an expert at getting celebrities’ attention, and then convincing them to endorse your products. That’ basically what this book is about. Contact Any Celebrity is his Web site and Celebrity Leverage is his new book. Jordan’s an expert at this. And again I haven’t had time to read it, but I look forward to it and I know he’s a sharp guy. I look forward to pursuing this.

So that’s Celebrity Leverage and it’s available at CelebrityLeverage.com as well as Amazon.com and places like that. So thanks Jordan, I look forward to checking that one out. I’ll see you on Twitter real soon my friend. So that’s our book segment for today, I look forward to reading these books as well. If you have comments on any of these books, feel free to leave us a comment and let us know what books you’re reading.

I think there are a lot of great books coming out these days and they get overshadowed, frankly, because so many people are obsessed with short-form content like blogs and Twitter, that the long-form stuff sometimes gets neglected. But sometimes it takes more than 140 characters to really develop a thought. So here’s to the authors of the world. That’s the Scott Fox Show book segment for today, and we’ll be back doing more books soon. If you have a book you’d like me to review, send us an email.

Scott Fox’s Amazon.com Review of Celebrity Leverage:

Jordan McAuley has written a first-rate guide to boosting your business through the power of celebrity endorsements.

The book shines a welcome light on the business of celebrity. It can teach you how associating your brand and products with celebrities can increase your credibility, make your products more desirable, and even allow you to raise your prices.

Based on his own experience as publisher of the Celebrity Black Book and building the highly successful ContactAnyCelebrity.com web site, Jordan explains in detail how you can contact celebrities and convince them to help you.

The book is full of the practical details that you’ll need to know to attract celebrity involvement, whether you are new to the Hollywood scene or an experienced PR or agency pro.

Tactics explained in the book (often through case studies or expert interviews) include how to:

- find contact info for celebrities
- get past gatekeepers to reach celebrities
- arrange product placement in movies, TV and videos
- hire celebrities for events or endorsements

The second half of the book also provides guidance on how to build your own brand to make yourself into a celebrity. Jordan suggests that writing a book, getting booked on TV and radio, and being quoted in newspapers are all additional steps toward positioning yourself as an expert and eventual celeb yourself.

Valuable lessons for marketers and business owners in today’s age of celebrity.

- Scott Fox, Author of e-Riches 2.0

Dan Schawbel, the personal branding expert featured in this month’s Details magazine as one of the “5 Internet Gurus Who Can Make You Rich,” interviewed Celebrity Leverage author Jordan McAuley on his Personal Branding Blog:

Read Dan Schawbel’s Interview with Jordan McAuley >>

Today Andrew Lock, host of the Web TV show ‘Help! My Business Sucks!‘ reviewed Celebrity Leverage -

Transcript:

This week sees the release of a new book which I have here somewhere. Here it is! It’s called Celebrity Leverage by Jordan McAuley. Now this is a great book. It gives insider secrets to getting celebrity endorsements. It really is a great book.

I really believe in the power of celebrities in marketing when it’s done right — but you might want to avoid using Tiger Woods at the moment. Jordan, the author, is an expert in this area. You can get this book on Amazon and it even includes a 30 day free membership to Jordan’s ContactAnyCelebrity.com Web site. It’s a site that allows you to contact any celebrity.

That’s it, get the book!