March 22nd, 2010 → 11:07 am @ Jordan McAuley
In the new book Fascinate, Sally Hogshead says:
“Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers.
Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore a vial [...]
January 22nd, 2010 → 10:00 am @ Jordan McAuley
How would you like to have a movie video trailer for your products and services?
I’ve been testing Killer Sales Video templates created by Chris Willow, and they really are fantastic. He has several different video trailers to choose from. You simply select the one you like, fill in a short form, and he does the [...]
January 21st, 2010 → 10:10 pm @ Jordan McAuley
Transcript:
OK, recently in my inbox were two new books that I really appreciate receiving from some friends of mine. And these books are ones that I think will be useful to you if you’re interested in the sort of things we talk about here at the Scott Fox Show.
First of all was this one, Seth [...]
January 21st, 2010 → 11:28 am @ Jordan McAuley
Dan Schawbel, the personal branding expert featured in this month’s Details magazine as one of the “5 Internet Gurus Who Can Make You Rich,” interviewed Celebrity Leverage author Jordan McAuley on his Personal Branding Blog:
Read Dan Schawbel’s Interview with Jordan McAuley >>
January 21st, 2010 → 12:57 am @ Jordan McAuley
Today Andrew Lock, host of the Web TV show ‘Help! My Business Sucks!‘ reviewed Celebrity Leverage -
Transcript:
This week sees the release of a new book which I have here somewhere. Here it is! It’s called Celebrity Leverage by Jordan McAuley. Now this is a great book. It gives insider secrets to getting celebrity endorsements. It [...]
