February 28th, 2008 → 11:50 pm @ Jordan McAuley
Everyone knows that celebrities live in the largest houses, drive the fastest cards, eat in the finest restaurants, wear the latest fashion designs, and play with the latest gadgets.
So it’s no surprise that when Oprah says, “I love these sheets!” or when Hilary Duff is photographed wearing a shirt that says “Pop Princess,” we feel [...]
February 23rd, 2008 → 11:52 pm @ Jordan McAuley
The Oscars are this Sunday, and what better to deck out this year’s top starlets than a string of million-dollar diamonds?
Here are some statistics from the latest issue of Fortune*:
* 50,000 carats of diamonds worth hundreds of millions of dollars were lent out for the Oscars last year. In the weeks prior to the show, [...]
February 21st, 2008 → 11:53 pm @ Jordan McAuley
One of my mentors, Paul Hartunian, has just posted this on his Paul’s Publicity Blog about why becoming a “celebrity” is so important to getting free publicity:
“You can easily make yourself a celebrity. In fact, In fact, you no longer have any choice in the matter. If you don’t make yourself a celebrity, you will [...]
February 18th, 2008 → 12:02 am @ Jordan McAuley
A recent issue of Conde Nast Portfolio reveals this* about Britney Spears’ Celebrity Leverage…
“Britney Spears has sold 83 million records since the release of her debut album in 1999, bringing in more than $400 million to Jive Records, her recording company. Her tours have grossed nearly $150 million.
“Recent court documents suggest she’s amassed a $125 [...]
February 17th, 2008 → 11:56 pm @ Jordan McAuley
The new issue of Fast Company has an interview with Kelli Delaney, Creative Director of the fashion company Members Only (she helped relaunch it last fall):
“[I'm implementing] a marketing approach for a younger, more affluent, style-conscious consumer, whom I’ll reach through the right stores, the right use of select celebrities, and the right editorial direction [...]
February 17th, 2008 → 12:00 am @ Jordan McAuley
This just in* from New York Magazine about how Celebrity Leverage can affect real estate:
“The beaux-arts townhouse on East 62nd Street had been on the market for at least two years, its asking price varying from $31 million to $35 million.
However, ‘It wasn’t getting any traffic,’ says listing broker Lee Summers of Sotheby’s International Realty.
“But [...]
