January 22nd, 2010 → 10:00 am @ Jordan McAuley
How would you like to have a movie video trailer for your products and services? I’ve been testing Killer Sales Video templates created by Chris Willow, and they really are fantastic. He has several different video trailers to choose from. You simply select the one you like, fill in a short form, and he does [...]
January 21st, 2010 → 10:10 pm @ Jordan McAuley
Transcript: OK, recently in my inbox were two new books that I really appreciate receiving from some friends of mine. And these books are ones that I think will be useful to you if you’re interested in the sort of things we talk about here at the Scott Fox Show. First of all was this [...]
January 21st, 2010 → 11:28 am @ Jordan McAuley
Dan Schawbel, the personal branding expert featured in this month’s Details magazine as one of the “5 Internet Gurus Who Can Make You Rich,” interviewed Celebrity Leverage author Jordan McAuley on his Personal Branding Blog: Read Dan Schawbel’s Interview with Jordan McAuley >>
January 21st, 2010 → 12:57 am @ Jordan McAuley
Today Andrew Lock, host of the Web TV show ‘Help! My Business Sucks!‘ reviewed Celebrity Leverage – Transcript: This week sees the release of a new book which I have here somewhere. Here it is! It’s called Celebrity Leverage by Jordan McAuley. Now this is a great book. It gives insider secrets to getting celebrity [...]
January 8th, 2010 → 11:27 pm @ Jordan McAuley
Porn Star Sasha Grey is PETA’s newest celebrity spokesperson. People for the Ethical Treatment of Animals frequently uses (and goes up against) celebrities to get attention, but this is a new low. To her credit, Sasha is trying to become a mainstream actress. She recently appeared in director Steven Soderbergh’s The Girlfriend Experiment. First Tiger [...]
December 8th, 2008 → 9:15 pm @ Jordan McAuley
You don’t always have to tie your business or products into real life celebrities. Why not use dead celebrities like Elvis, James Dean, Marilyn Monroe, — or dare I say it — made up ones like Santa Claus! The best part about using Santa Claus is he’s free. If you want to use Elvis, James, [...]
April 8th, 2008 → 11:40 pm @ Jordan McAuley
Nashville is a city that really gets Celebrity Leverage. I’m here for a marketing conference, and how cool is this? At the Gaylord-Opryland Resort where I’m staying, you can get wake-up calls from celebrities! The Nashville Airport also uses celebrity voices (country music stars) to welcome visitors. It tells them about security procedures, etc. that [...]
March 29th, 2008 → 11:43 pm @ Jordan McAuley
I just finished reading the new book Blogging Heroes by Michael A. Banks. If you’re thinking about starting a blog (or you already run one), it’s a must read. In the book, Michael interviews 30 of the world’s top bloggers. One of them is Kristin Darguzas of ParentDish, a blog about parenting. Here’s what she [...]
March 27th, 2008 → 11:45 pm @ Jordan McAuley
Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by members of the entire xBox team — including Bill Gates! Not sure what the whole story is, but I saw this post on Seth Godin’s blog and found is fascinating! Seth Godin says: “Way better than an [...]
March 2nd, 2008 → 11:49 pm @ Jordan McAuley
I just finished reading Pat O’Bryan’s new book, “Your Portable Empire” about how to make money anywhere while doing what you love. In it, Pat has an interesting perspective on celebrity endorsements: “When you see an athlete promoting an automobile, you’re seeing a psychological principle in operation. “In your mind, you may already have a [...]
