February 22nd, 2010 → 9:39 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story:
“In 1930 fallen market shares and the Great Depression gave R.J. Reynolds an opportunity to spark change.
They began to experiment with fear marketing, claiming, “More Doctors Smoke Camels Than Any Other Cigarettes.” Sounds healthy to me. In a time when health impacts were less [...]
February 20th, 2010 → 1:25 pm @ Jordan McAuley
“Celebrity has two sides to it.
I continually say to people that in many cases they miss the boat by not linking real celebrities, be it Hollywood or sports, to their products, services and businesses. I think this is a woefully underused opportunity and there’s abundant evidence that it makes all the difference in the world.
You [...]
February 15th, 2010 → 9:48 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story:
In 1986 actors, sports heroes, and other icons appeared in TV commercials and shouted, “Don’t mess with Texas!”
One of the first commercials featured two Dallas Cowboy football players, Ed Jones and Randy White, picking up trash on the side of the road. Ed Jones [...]
February 12th, 2010 → 1:25 pm @ Jordan McAuley
“Kim Kardashian, a reality TV celebrity famous for being famous (and for a particular anatomical attraction) has 500,000 fans on Facebook and 2.6-million followers on Twitter.
I give Carl’s Jr. restaurants kudos for attempting to leverage this existing (key word: existing) media platform. They’ve signed Kim to hawk their new salads… beginning with a live, online [...]
February 8th, 2010 → 5:40 pm @ Jordan McAuley
According to USA Today’s Ad Meter, Betty White’s Superbowl commercial for Snickers was the most popular of all 65 commercials aired during Super Bowl XLIV.
The poll, made up of 250 adult volunteers in San Diego and McLean, Virginia (the home of USA Today’s headquarters), electronically charts the group’s second-by-second reactions to ads during the Super [...]
February 4th, 2010 → 10:20 am @ Jordan McAuley
Ever wonder how Kleenex became a household name?
The Minneapolis Star Tribune tells this story:
With cotton supply short in 1914, a substitute was urgently needed for surgical bandages used in World War I battlefields and in hospitals. The Kimberly-Clark company developed a remarkably absorbent cotton-like wadding called Cellucotton. Cellucotton took the place of cotton bandages and [...]
February 1st, 2010 → 10:00 am @ Jordan McAuley
With less cluttered mailboxes and less full wallets, it may be time for mailers to consider a marketing strategy that gets instant notice, wins trust and raises response: celebrity endorsement marketing.
February 1st, 2010 → 5:00 am @ Jordan McAuley
The Tiger Woods scandal hasn’t kept McDonalds from hiring celebrities to endorse its fast-food chain. Last week McDonald’s signed a multi-year partnership deal with basketball star LeBron James.
According to the WSJ’s “McDonald’s Bets James Won’t Make False Step“:
“McDonald’s said Thursday that its new relationship with Mr. James will kick off with his appearances in a [...]
January 26th, 2010 → 8:47 am @ Jordan McAuley
The Wall Street Journal published a great story today titled, “Small Businesses Develop Taste for Spotlight on Reality TV Shows.”
In the article, WSJ reporter Emily Maltby talks to popular reality show business star Duff Goldman, owner of Baltimore’s Charm City Cakes featured on the Food Network’s Ace of Cakes.
In my new book, Celebrity Leverage, I [...]
January 26th, 2010 → 12:12 am @ Jordan McAuley
My friend Tsufit, author of the fabulous book Step Into the Spotlight!, is giving away 3 copies of my book, Celebrity Leverage.
All you have to do is head over to her Step Into the Spotlight! blog and post a comment about how you plan to use celebrities in your marketing this year.
The deadline to enter [...]
