March 17th, 2010 → 1:20 pm @ Jordan McAuley
Marcus Peterzell, Managing Director of Fathom Communications told DM News: “Yes. We all listen when celebrities speak. Why? They are famous, rich and most often attractive, so they must know what they’re talking about. That’s how they got famous in the first place, right? The truth is that paid celebrity endorsements are proven marketing vehicles. [...]
March 15th, 2010 → 10:36 am @ Jordan McAuley
“Why is this important? First, because nothing gets attention like celebrities. Nothing. From any and every demographic, be they rich investors and CEO’s or the “you might be redneck” crowd at the trailer park. Second, because it is reassuring to clients that you are hanging out with famous and important people. You are accepted as [...]
March 10th, 2010 → 10:16 am @ Jordan McAuley
“There is real persuasion power in connecting a new idea that is not known or easily understood to something that is very familiar and trusted by your prospect. Not only is association a linking tool from the known to the unknown, it is also a tool used to link something new or improved with someone [...]
February 24th, 2010 → 3:40 pm @ Jordan McAuley
“Once upon a time the most popular celebrities were boxed up in such slick, sleek packages it was almost impossible to get a feel for their real personalities. Every move was choreographed, even their love lives, and even when they weren’t on the red carpet they were red-carpet ready. Those days are long gone. The [...]
February 22nd, 2010 → 9:39 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: “In 1930 fallen market shares and the Great Depression gave R.J. Reynolds an opportunity to spark change. They began to experiment with fear marketing, claiming, “More Doctors Smoke Camels Than Any Other Cigarettes.” Sounds healthy to me. In a time when health impacts [...]
February 15th, 2010 → 9:48 am @ Jordan McAuley
In his book Exploiting Chaos, Jeremy Gutsche of TrendHunter.com tells this story: In 1986 actors, sports heroes, and other icons appeared in TV commercials and shouted, “Don’t mess with Texas!” One of the first commercials featured two Dallas Cowboy football players, Ed Jones and Randy White, picking up trash on the side of the road. [...]
February 12th, 2010 → 1:25 pm @ Jordan McAuley
“Kim Kardashian, a reality TV celebrity famous for being famous (and for a particular anatomical attraction) has 500,000 fans on Facebook and 2.6-million followers on Twitter. I give Carl’s Jr. restaurants kudos for attempting to leverage this existing (key word: existing) media platform. They’ve signed Kim to hawk their new salads… beginning with a live, [...]
February 8th, 2010 → 5:40 pm @ Jordan McAuley
According to USA Today’s Ad Meter, Betty White’s Superbowl commercial for Snickers was the most popular of all 65 commercials aired during Super Bowl XLIV. The poll, made up of 250 adult volunteers in San Diego and McLean, Virginia (the home of USA Today’s headquarters), electronically charts the group’s second-by-second reactions to ads during the [...]
February 4th, 2010 → 10:20 am @ Jordan McAuley
Ever wonder how Kleenex became a household name? The Minneapolis Star Tribune tells this story: With cotton supply short in 1914, a substitute was urgently needed for surgical bandages used in World War I battlefields and in hospitals. The Kimberly-Clark company developed a remarkably absorbent cotton-like wadding called Cellucotton. Cellucotton took the place of cotton [...]
February 1st, 2010 → 5:00 am @ Jordan McAuley
The Tiger Woods scandal hasn’t kept McDonalds from hiring celebrities to endorse its fast-food chain. Last week McDonald’s signed a multi-year partnership deal with basketball star LeBron James. According to the WSJ’s “McDonald’s Bets James Won’t Make False Step“: “McDonald’s said Thursday that its new relationship with Mr. James will kick off with his appearances [...]
