March 1st, 2010 → 10:33 am @ Jordan McAuley
“Celebrity endorsement bears risk — ask Accenture about Tiger. Or Juice+ about O.J. Simpson.
But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency. I have had the very good fortune over year of having copywriting/advertising/marketing projects with use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, [...]
February 20th, 2010 → 1:25 pm @ Jordan McAuley
“Celebrity has two sides to it.
I continually say to people that in many cases they miss the boat by not linking real celebrities, be it Hollywood or sports, to their products, services and businesses. I think this is a woefully underused opportunity and there’s abundant evidence that it makes all the difference in the world.
You [...]
December 8th, 2008 → 9:15 pm @ Jordan McAuley
You don’t always have to tie your business or products into real life celebrities.
Why not use dead celebrities like Elvis, James Dean, Marilyn Monroe, — or dare I say it — made up ones like Santa Claus!
The best part about using Santa Claus is he’s free. If you want to use Elvis, James, or Marilyn, [...]
April 8th, 2008 → 11:40 pm @ Jordan McAuley
Nashville is a city that really gets Celebrity Leverage.
I’m here for a marketing conference, and how cool is this?
At the Gaylord-Opryland Resort where I’m staying, you can get wake-up calls from celebrities!
The Nashville Airport also uses celebrity voices (country music stars) to welcome visitors. It tells them about security procedures, etc. that most travelers usually [...]
March 27th, 2008 → 11:45 pm @ Jordan McAuley
Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by members of the entire xBox team — including Bill Gates!
Not sure what the whole story is, but I saw this post on Seth Godin’s blog and found is fascinating!
Seth Godin says:
“Way better than an impersonal letter apologizing [...]
February 28th, 2008 → 11:50 pm @ Jordan McAuley
Everyone knows that celebrities live in the largest houses, drive the fastest cards, eat in the finest restaurants, wear the latest fashion designs, and play with the latest gadgets.
So it’s no surprise that when Oprah says, “I love these sheets!” or when Hilary Duff is photographed wearing a shirt that says “Pop Princess,” we feel [...]
February 23rd, 2008 → 11:52 pm @ Jordan McAuley
The Oscars are this Sunday, and what better to deck out this year’s top starlets than a string of million-dollar diamonds?
Here are some statistics from the latest issue of Fortune*:
* 50,000 carats of diamonds worth hundreds of millions of dollars were lent out for the Oscars last year. In the weeks prior to the show, [...]
February 21st, 2008 → 11:53 pm @ Jordan McAuley
One of my mentors, Paul Hartunian, has just posted this on his Paul’s Publicity Blog about why becoming a “celebrity” is so important to getting free publicity:
“You can easily make yourself a celebrity. In fact, In fact, you no longer have any choice in the matter. If you don’t make yourself a celebrity, you will [...]
February 17th, 2008 → 11:56 pm @ Jordan McAuley
The new issue of Fast Company has an interview with Kelli Delaney, Creative Director of the fashion company Members Only (she helped relaunch it last fall):
“[I'm implementing] a marketing approach for a younger, more affluent, style-conscious consumer, whom I’ll reach through the right stores, the right use of select celebrities, and the right editorial direction [...]
