March 22nd, 2010 → 11:07 am @ Jordan McAuley
In the new book Fascinate, Sally Hogshead says:
“Celebrities successfully capitalize on their high F Score, exaggerating one or more of their triggers.
Would Angelina Jolie be as sexy with a tamer use of the lust trigger, or as intriguing without mystique? Probably not. (And let’s not forget her bad-girl side, the one that wore a vial [...]
March 18th, 2010 → 11:23 am @ Jordan McAuley
If you’re around tonight, join my friend Steve Harrison for a free webinar (or teleseminar) and discover 12 strategies you can use to get more publicity at 7 PM Eastern Time:
http://www.freepublicity.com/superstars/
He’ll be talking about things you can do right away to score more media coverage like:
* What Andrea did to get on Fox News
* A [...]
March 17th, 2010 → 1:20 pm @ Jordan McAuley
Marcus Peterzell, Managing Director of Fathom Communications told DM News:
“Yes. We all listen when celebrities speak. Why? They are famous, rich and most often attractive, so they must know what they’re talking about. That’s how they got famous in the first place, right?
The truth is that paid celebrity endorsements are proven marketing vehicles. Even though [...]
March 15th, 2010 → 10:36 am @ Jordan McAuley
“Why is this important? First, because nothing gets attention like celebrities. Nothing.
From any and every demographic, be they rich investors and CEO’s or the “you might be redneck” crowd at the trailer park. Second, because it is reassuring to clients that you are hanging out with famous and important people. You are accepted as the [...]
March 11th, 2010 → 10:59 am @ Jordan McAuley
[First Name],
Want to be interviewed on top TV shows like CNN, 48 Hours, The View, Fox News and the Today Show?
Would you like to get written up in major national publications like People, Newsweek, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, or the New York Times?
I’m writing you today [...]
March 10th, 2010 → 10:16 am @ Jordan McAuley
“There is real persuasion power in connecting a new idea that is not known or easily understood to something that is very familiar and trusted by your prospect.
Not only is association a linking tool from the known to the unknown, it is also a tool used to link something new or improved with someone we [...]
March 5th, 2010 → 9:13 pm @ Jordan McAuley
Check out this video from my friend Steve Harrison on the #1 secret to getting major national publicity:
http://www.TheBigSecretToGettingPublicity.com
There’s nothing like getting some major publicity to make sales soar for whatever you’re promoting.
In the publishing world, an appearance on a top national TV show like Oprah, Today, Good Morning America, The View or an article in [...]
March 1st, 2010 → 10:33 am @ Jordan McAuley
“Celebrity endorsement bears risk — ask Accenture about Tiger. Or Juice+ about O.J. Simpson.
But. Celebrity endorsement virtually guarantees better readership (or viewership or listenership) from ANY constituency. I have had the very good fortune over year of having copywriting/advertising/marketing projects with use of celebrities and often, writing words for the celebrities’ mouths (for print, direct-mail, [...]
February 24th, 2010 → 3:40 pm @ Jordan McAuley
“Once upon a time the most popular celebrities were boxed up in such slick, sleek packages it was almost impossible to get a feel for their real personalities.
Every move was choreographed, even their love lives, and even when they weren’t on the red carpet they were red-carpet ready. Those days are long gone. The celebrities [...]
February 23rd, 2010 → 1:11 pm @ Jordan McAuley
“People want to be like their heroes, so if their hero says they like something, they’ll follow suit.
‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity’ delves into how businesses get these all-powerful celebrity endorsements for their products and getting their products known.
With may tips that are not stated in advertising [...]
