Download The PDF Edition Now For Just $1!
“This Easy 2-In-1 System Reveals Guaranteed Ways To
Get Celebrity Endorsements & Become A Celebrity Expert…”
“INCREDIBLE!” – Brian Tracy
Celebrity Leverage reveals how to get free and low-cost celebrity endorsements, product placement, celebrity buzz, and more…
Now you can make your business – and yourself – famous!
WARNING: Please DO NOT buy this book if you are uncomfortable with the idea of getting tons of free media coverage and publicity for your products and services!
Finally, here is your definitive guide to harnessing the power of celebrities to make more money, become a celebrity in your friend, and get tons of publicity.
“Millionaire maker” Dan Kennedy who wrote the Foreword says that “Celebrity-izing your business is NOT an option.
You’ll discover how to:
• Get your products and services in the hands of celebrities
• Be featured in magazines and newspapers
• Appear on local and national television and radio
• Use the Internet to skyrocket yourself to stardom
• Become a best-selling celebrity author
• Make your business – and yourself – rich and famous!
Each chapter includes Insider Interviews with today’s top marketing and publicity experts like Joe Vitale of The Secret, Dan Kennedy of The No B.S. Guide to Marketing to the Affluent, Jake Halpern of Fame Junkies, Donna Cutting of The Celebrity Experience, Rick Frishman of Author 101, Yanik Silver of Maverick Business Adventures, Robyn Spizman of The Giftionary and others.
You’ll also find Case Studies of entrepreneurs and small business owners who have used Celebrity Leverage to give their business a boost. These include Alyssa Torey and Jennifer Appel who created Magnolia Bakery featured in Sex and the City and The Devil Wears Prada; Estee Lauder who built her business by gifting celebrities such as Princess Grace; Amy Peters who has had her jewelry line worn by the cast of hit TV shows, Tracy Sanders who gets thank you notes from celebrities who love her t-shirt line, and Pauline Clifford who sent her custom shoes to Paris Hilton… and later discovered photos of her wearing them in celebrity magazines!
Celebrity Leverage also includes an Appendix with updated information from the FTC covering its new laws regarding the use of celebrity endorsements.
TABLE OF CONTENTS:
- Acknowledgements
- Introduction by Jordan McAuley
- Foreword by Dan Kennedy
- Free Bonus Gift (Worth $30.00!)
Part I: Making Your Business Famous (page 25)
- Chapter 1: Creating a Celebrity Experience (page 33)
- Chapter 2: Linking to Celebrities (page 41)
- Chapter 3: Choosing the Right Celebrities (page47)
- Chapter 4: Getting Your Products in Celebrities’ Hands (page 53)
- Chapter 5: Getting Your Products in Celebrity Gift Bags (page 71)
- Chapter 6: Getting Your Products in Celebrity Gift Suites (page 77)
- Chapter 7: Getting Product Placement (page 85)
- Chapter 8: Holding Celebrity-Themed Events (page 93)
- Chapter 9: Hiring Celebrities For Your Event (page 101)
- Chapter 10: Using Celebrity Voices (page 117)
PART II: Making YOURSELF Famous (page 123)
- Chapter 11: Becoming A Celebrity Expert In The Media (page 125)
- Chapter 12: Becoming A Celebrity Author In Your Field (page 139)
- Chapter 13: Appearing On Television (page 159)
- Chapter 14: Creating Press Kits and Press Releases (page 179)
- Chapter 15: Getting Coverage In Magazines & Newspapers (page 193)
- Chapter 16: Getting On Local and National Radio (page 199)
- Chapter 17: Becoming An Internet Celebrity (page 207)
- Afterword (page 217)
- Bonus Chapter (page 219)
- Celebrity Leverage Experts (page 221)
- Recommended Resources (page 225)
- Glossary (page 239)
- About the Author (page 243)
- Federal Trade Commission (FTC) Guidelines Concerning Use of Endorsements (page 245)
