Betty White Super Bowl Commercial Most Popular

    February 8th, 2010 → 5:40 pm @ Jordan McAuley // No Comments

    According to USA Today’s Ad Meter, Betty White’s Superbowl commercial for Snickers was the most popular of all 65 commercials aired during Super Bowl XLIV.

    The poll, made up of 250 adult volunteers in San Diego and McLean, Virginia (the home of USA Today’s headquarters), electronically charts the group’s second-by-second reactions to ads during the Super Bowl.

    The Betty White/Snickers commercial (which also featured actor Abe Vigoda) scored 8.68 out of a possible 10.

    Other Super Bowl commercials featuring celebrity endorsements (in order for popularity) included Chevy Chase and Beverly D’Angelo for HomeAway, Megan Fox for Motoblur, Troy Polamalu for TruTV, Beyonce for Vizio, Jim Nantz for FloTV, Don Rickles for Teleflora, KISS for Dr. Pepper Cherry, Brett Favre for Hyundai, Ed Begley Jr. for U.S. Census Bureau, Tim Tebow for Focus on the Family, Lance Armstrong for Michelob Ultra, Joe Montana for Skechers, Charles Barkley for TacoBell, and Danica Patrick for GoDaddy.

    The two least popular commercials with celebrity endorsements featured female race car driver Danica Patrick for GoDaddy. This year, it was Go Betty, Go!


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