February 21st, 2008 → 11:53 pm @ Jordan McAuley // No Comments
One of my mentors, Paul Hartunian, has just posted this on his Paul’s Publicity Blog about why becoming a “celebrity” is so important to getting free publicity:
“You can easily make yourself a celebrity. In fact, In fact, you no longer have any choice in the matter. If you don’t make yourself a celebrity, you will lose – I guarantee it.
“We are no longer in a credential society where your credentials and skills are the most important issues. Actually, your credentials and skills are becoming less and less important.
“We are now in a celebrity-obsessed society. You can be a celebrity grocer, a celebrity auto mechanic, a celebrity carpet cleaner, a celebrity real estate agent, a celebrity attorney, a celebrity dentist, a celebrity shoe shine guy…
“You can be a celebrity ANYTHING!
“Society is now so hungry for celebrities that people are willing to make ANYONE a celebrity. Take advantage of this platinum opportunity.”
Tags: paul hartunian
